Getting the most lifetime value out of your customers and subscribers is the key to becoming successful in internet marketing in the long-term. The only way to maximize this value is by building an email list of targeted prospects so you can later market more products to them and generate more sales. The most effective approach to converting visitors into subscribers is with the help of a squeeze page, which has only one function – to collect the contact data of your visitors. This page has this single function, with no other distractions present.
To make sure your squeeze page gives you the best results, you need to work on increasing its conversion rate by focusing on its various elements.
Firstly, you want the copy on your squeeze page to be concise and to the point. There isn’t any point to putting up overly long copy on your squeeze page. Since you’re only trying to capture the email address of your visitors, you don’t have a lot of convincing to do. Make sure to include a picture of the gift you are offering in return for their emails as well as copy that isn’t overly long. If you are offering a report or an ebook for free to your subscribers, then consider getting a graphic artist to design a cover for you.
Even though this step might not look like it’s necessary, it can help in improving the conversions. You can also ask your visitors to subscribe through an embedded audio message on your squeeze page.
When you’re aiming to increase the conversion rate of your squeeze page, you need to think out of the box. There are a lot of online marketers who are including videos on their squeeze pages in an attempt to persuade their visitors to sign up for their lists.
Are videos that good? Videos seem to be more engaging because they require the use of more senses, which leads to better results, according to some studies. You can put together a presentation or make a recording of yourself and clearly ask the viewer to sign up for your list. This is when you should reiterate what they get out of subscribing.
If you want to see the highest conversions, then be very sure your page copy is up to the task. Do not be afraid to highlight your important trigger words and other phrases. Avoid using any hype, but you can certainly make good use of power words in your copy.
In summary, from the above article we come to understand how you can improve the performance of your squeeze page in the best possible way. If you want to see the conversion rates on your squeeze page improve and to grow your subscriber list, then you need to make sure you are taking action consistently.
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