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Internet marketing is all about using your existing resources and leveraging them for profits. Such a resource, and probably one of the most important assets you can have in online marketing, is your email list. If you are creating your list from nothing, then one of the first steps will be to put up a squeeze page. This is the page where you will get the email addresses and start building your list. There are a number of factors that influence the success of your squeeze page, but the good thing is, with time you can perfect your page by making small tweaks here and there, and with constant testing and tracking.

Just as in a sales letter, if you have things that cause people to lose their concentration and interest, then that obviously is not good. The only thing you want to make happen is an optin to your list. Hopefully you realize the need to make a great first impression with the overall look of your squeeze page. Avoid any temptation to put any other kinds of advertisements, AdSense or anything distracting. Your results will suffer a lot if you put other things up that take away from your offer. So make sure there are no banner ads, no AdSense, and no other competing offer.

You also need to ensure that the appearance of your squeeze page is very professional. You can’t have a squeeze page without anything nice on it and a design that is poor. If you have the option, ask a professional designer to design your squeeze page. You want your visitors to be impressed with your site and presentation is very important to do this. There is no need for you, however, to spend a lot of time on creating your squeeze page, nor is it necessary to shell out a lot of cash for it. It should be more than enough to make sure that the page has a professional air about it. Every person that arrives on your page is a possible subscriber, so why wreck your chances with an ineffective squeeze page?

Last but not least, make sure you are utilizing all the components of your squeeze page to their fullest advantage, including the ‘submit’ button. Your submit button shouldn’t say something like ‘click here’ or ‘submit’, but it’s an opportunity for you to insert your call to action over there. You are missing out on an amazing chance, if you aren’t using this button properly. You can remind your prospect about the benefit he/she can derive out of joining your list. You can even increase the effectiveness of your call to action by including something like “Yes! Get My Free Report to Me Now!” on the submission button. This approach will help you increase the number of people who sign up to your list, even if they were on their way out at first.

Dealing and fixing simple issues can have a significant impact on how well your squeeze page converts which we can clearly see in this article. While we discussed a few of the important factors that will affect the conversion rate of your squeeze page in this article, there are also others.

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