Many buyers would not go so strict on evaluating the website before buying because it all depends on the way they are going to promote it and the how much potential they see in it.

If you have a solid strategy to promote the website or have your own ideas of using the website content then its better only to focus on the basic 5 aspects of the website.

Website Content

Check if the website is not using any article spinners or auto blogging software for content. While these methods of content generation might be beneficial for some owners, unless you have better ways of working it out, avoid going with it. The site should have enough original content at first place.

Indexed Pages

If there is enough original content then the chances are that the pages are well indexed by the search engines. Check the number of indexed pages on top search engines like Google, Yahoo and Bing. Google will most probably have more indexed pages as compared to Yahoo and followed by Bing but that depends on how good the website is.

Organic Traffic

If more pages are indexed then the chances are the website is getting more organic traffic. Organic traffic is the best type of traffic because the visitors here are highly targeted.

Organic traffic is simply the traffic that your website gets from search engines for several keywords.

Website Traffic

Website traffic is again an important thing to check before buying a website. Besides organic traffic there can be several other sources of traffic. Back links from other websites and social communities can add to that extra traffic.

Some websites can be dead with almost negligible amount of traffic. Many website owners tend to sell their website when they feel they can’t work it out. If you have a better concept for using the content then you can neglect the traffic. That can depend on marketing strategies for the new website.

Income Proof

Income Proof is the basic thing that buyers look for. The website should at least have a good source of income.

The sources can be

• PPC Advertising
• Affiliate Networks
• CPM based Advertising or
• Flat Rate Direct Advertising on Website

Income proof can be the monthly reports from current or for past few months from PPC advertising or Affiliate Networks. These can be provided in screen shot so if you are satisfied with the earnings, you can buy the website.

But if the website is earning more per month, then its price might be higher as well.

They will purchase a website that has a solid informational content and a stable income. Then be it a 20 pages website or a million pages website, all you need is an income proof.

The price of your website will be evaluated depending on the content, website traffic and the income it generates. Here are the detailed requirements to sell your website to them.

• Should contain at least 20 pages of unique, well written content of at least 500 words each.
• The domain is at least 9 months old.
• No porn, warez, or other questionable activities.
• Not interested in websites focused on celebrities, legal advice, medical advice, technology, or video games.
• Website should not require a large amount of maintenance (i.e. drop shipping).
• Should have back links from related websites.
• Forum sites should have a main front site as most of its traffic.

You need to provide them as much details as you can for better evaluation. It can get even better when reports from Google Analytic are provided with other statistics. You will need to add their account on your Google Analytic account. This will let them look at the statistics from GA before making an offer.

Income proof may be in screen shot but it should be genuine.

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