Web Page loading speed is the amount of time taken for the web page to completely load itself. This can be an important factor in deciding the bounce rate of your web site. Many visitors searching for information will leave the website if they find it partially loaded or if the page is taking a lot of time to load. Below are the reasons and simple measures to take to improve the load speed.
Flash Animations and Images
Flash animations and images can take a lot of time to load if their sizes are high. Using less flash animations and images can significantly improve the loading time. If the website has a lot of images, optimizing the images for lower bandwidth can decrease their sizes which can again improve the load speed.
External Java Scripts
Some java scripts on a web page might cause the page to load slower or display partial content. Make sure that the javascript is error free and is compatible with the leading web browsers. Other codes like the codes from advertising network can cause the web page to load slow. Many advertising network provides clean and faster loading scripts, but some codes might affect the load speed.
Use Cache and Cookies
If you have a dynamic website then use cookies to store information about the visitors. Avoid storing sensitive data in cookies. If you are using Wordpres then use WordPress Super Cache plugin that can significantly improve the website performance. Many CMS like drupal and joomla have plugins to improve caching and load speed.
Make use of AJAX
AJAX is Asynchronous JavaScript And XML that pulls the data from the database and displays it on the web page for an event without reloading the entire web page. This can drastically improve the website performance. Many web 2.0 styled websites make use of AJAX. AJAX can help make your website dynamic and display dynamic data without reloading the web page all the time.
AJAX can be used for both textual data and images on the websites.
Images as a Button
Many websites uses images as a button. If you already have a lot of important images to display then you can use CSS or Javascript for buttons instead. Image buttons won’t take more time to load but if you have multiple buttons then it might consume some time. To improve the performance of the web page, many javascript libraries provide functions for round corner buttons and other sleek options that can be used to design the link or a button.
