One of the most effective ways to monetize your website or blog for little effort is to host advertisements from other businesses, for a specified fee. There are a few ways to work out this fee – each with its own pros and cons. Flat rate ads pose the least risk to both you and the advertiser in terms of the money exchanged. Let’s take a look at why.
Three different types of advertising:
There are three main methods of payment when it comes to online advertising space.
- Cost-per-click (CPC) means that the advertiser pays you every time someone clicks on their advertisement from your website. CPC is useful if you want to pay only for targeted visitors.
- Cost-per-milli (CPM) is an arrangement whereby the advertiser pays you for every 1000 banner ad or text ad impressions on your website. CPM is useful for those advertisers who need to spread their message to website visitors. This option is best employed by websites that experience high traffic volume on a regular basis.
- Flat rate ads are sold for a set price, and are usually paid for a month in advance. This not only gives you total control on earnings but also helps you display only relevant ads on your website.
Utilizing flat rate ads on your website
High website traffic is the basics of monetizing a website. Your website must have a large number of unique visitors to attract advertisers and to get approved by publisher networks.
When it comes to selling ad space on your website at a flat rate, the rates are usually determined by the ad size and the placement. Advertisers would pay more for a larger dimension banner ad than for smaller sizes. Also they would pay you more if you place their banner above fold that is in highly visible areas of website.
Things to understand before selling ads at flat rate
Before you think of putting an “Advertise Here” image on your website, you need to understand that Advertisers are what you need. So Marketplace is very important, If you use a service like BuySellAds, their market place is big and Advertisers browse through their directory to select a Publisher. Services like BuySellAds provides a lot of details about a Publisher including the website page rank, compete rank, backlinks and bookmarks. This helps Advertisers select a suitable Publisher and hence you need to have a good website statistics.
Here is the list of such networks.
Buy Sell Ads: BSA has a better marketplace because of their publisher acceptance criteria. Publisher’s website must have minimum 100,000 page views per month along with a good website layout. As a Publisher, you will get 75% of the total money earned by you.
Ad Engage: AdEngage is another Internet Advertising Marketplace for publisher to join and monetize their website or blog. Publishers get 75% of total revenues generated by ad sales. AdEngage displays average ad views and estimated click rate to its advertisers, so it is important from your part to keep these statistics genuine by having more website visitors and displaying their ad code in most visible places.
Advertise Space: Advertise Space is another alternative for you to sell flat rate ads on your website. Using Advertise Space you can get minimum of 70% and as high as 80% of total earnings. Advertise Space also has several “Advertise Here” banner templates to put on your website.
Project Wonderful: Project Wonderful gives 75% of share to its Publishers and their minimum payout is $10, but they charge Publishers a small fee of $1 when they take out their payments. Project Wonderful is also based on a bidding system where advertisers can bid a higher price to place their ads on your website.
OIO Publisher: OIO publisher is an ad manager that focuses on maximising your revenue. It is simple a WordPress Plugin that you can use to control ad space on your website and keep 100% of the share. You can purchase this plugin for $47 here. This is a onetime fee that you would need to purchase the plugin. Their website also provides a market place as an extra for Advertisers to browse for Publishers. Purchase OIO Publisher.
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