Mike Dillard is the creator of Magnetic Sponsoring “How to Attract Endless New Distributors and Customers to You”. If you are in a MLM company or you are a network marketer you have probably heard of Mike Dillard. A quick Google search of online marketing, MLM, or lead generation will bring up the name Mike Dillard Magnetic Sponsoring in the first 3 or four results.
Although he was in network marketing for years, Mike relates how he was not flourishing. He had employed all the techniques his mentors had instructed him such as make a list of friends and family, hold meetings in homes and hotels, hand out flyers, etc. None of these “old school” methods were working for him. While others seemed to be establishment enormous downlines, he couldn’t understand why he was having little gracious living in his network marketing business.
In Magnetic Sponsoring he explains that after years of breakdown and frustration he took time off from his business to study the laws of attraction marketing. Mike Dillard’s system, Magnetic Sponsoring, How to Attract Endless New Distributors and Customers to You, is a development of his research and over the past few years it has actually transformed an industry.
To begin with Mike explores the psychology of attraction, then touches on some important insights on personal development and finally dives into the meat and potatoes, the marketing side of development.
Magnetic Sponsoring first explores the reason we are attracted to leaders. Attraction is not a choice he says because the answer lies in basic human psychology. People will always follow Alpha leaders. It is a basic instinct that evolved millions of years ago to keep the human race alive.
Humans by their very attributes live and thrive in social groups. People will follow a leader until they achieve enough experience and self-confidence to challenge for leadership themselves or start their own group. Mike says that instinct is still present and definitely used today, but the inherent value of a leader is now expressed through detailed abilities such as business savvy, sociability, monetary means, and education, instead of physical prowess.
According to Mike that is why you must position yourself as an authoritative leader instead of a salesman like everyone else. In his book he explains how you must build respect and trust with your prospects by offering them more than just another opportunity. By offering a solution, a system and help you will position yourself as an Alpha leader. After you have given your prospects something of value, they will follow you and you will have customers for life
Mike found out that this is how the masters of this big business become victorious. Cold calls and home meetings are not what they do. What they market is information, which pays for their advertising, which in turn furnishes them with an endless delivery of free leads.
In his book Mike explores how you get people to contact and pursue you, what makes a person attractive to others, and how do you tap into this phenomenon and become pursued yourself?
Mike Dillard has revolutionized the network marketing business with his research and theories. Magnetic Sponsoring is a must-have in your network marketing tool kit regardless of whether you are a newbie in network marketing or a seasoned professionial. This is a chance to understand how to make money in this business from the get-go. Magnetic Sponsoring will empower a skilled business owner and let him or her deliver massive success faster and easier than ever, through the application of cutting edge strategies and tactics.
Mike Dillard’s Magnetic Sponsoring should be a must read for anyone at all who has ever been in network marketing or has thought of being in network marketing. If you want to explode your network marketing business and become the pursued instead of being the pursuer, Mike Dillard’s Magnetic Sponsoring is the answer.
Provided by: MLM Experts Blog
https://mlmexpertsblog.com
