If you sell digital products or plan on doing it, one of the best options available out there is Clickbank, which is a complete solution for product owners to sell their products and get affiliates to bring in more sales. However, time and again you see Clickbank merchants committing the same mistakes over and over again, which prevents them from harnessing the true power of Clickbank. This article will analyze some of the more common mistakes many of those Clickbank vendors continue to make.
Your sales page needs to be clean, and believe it or not but we have seen a few sales letters with ads running on them. The bottom line with sales copy and sales letters is you should never place anything on it that is unrelated to your offer. Basically no one other than the super clueless will spend their time promoting your product. They will definitely not send traffic to a website where they risk losing the traffic to someone that clicks on an ad or buys another product from Clickbank through your hoplink. The bottom line is your sales copy should be totally focused on the end result which is a sales conversion. That’s how you get people to respond to your offer and make them take action. Another common mistake is not being clear enough about what you’re offering your customers. Your customers can’t simply pick up your product and browse before they buy, as your digital products are intangible. Make your offer description as precise as you can so your customers will know what they can expect. Your product description is crucial, but offering a representation of your product by having a digital cover graphic can help to make it seem more tangible. The more successful vendors on Clickbank will always have compelling sales copy, but they’ll also show top-notch graphics to represent their products to customers.
You have to be proactive about promoting your product and recruiting affiliates, and avoid thinking Clickbank will do it all for you. You will find that your income can really take off if you are able to persuade the “super affiliate” people to market and advertise your product for you. In conclusion, the more successful Clickbank merchants understand that focusing on the little details can really have a big impact on business. Be patient, fix any mistakes you may have made and work on building up your business the right way, and you’ll see those results.
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