The notion and awareness of being constant in your marketing and advertising is not something you see discussed much on the net. Possibly it is safe to assume that it is merely unnoticed by many who publish about business. If you forget to take advantage of this simple to know idea, then your campaigns will not produce the kind of results you desire. What is needed with this idea of consistency has got everything to do with the character of people and ways we act in response to our world. When our experiences may not be what we expect, based on prior experience, then it leads to uneasiness and can certainly without conscious thought seem illogical. There is an uneasy, ill at ease, feeling connected with it, and that is an overall negative response.
Let’s take a look at an instance involving the very typical squeeze page situation so many of us are familiar with. Usually a business will drive visitors to a squeeze page to capture contact information. One typical experience is to be sent to a site after putting in our contact information. The entrepreneur behind it has the alternative to reveal a site or put it off until later. The concept and practice of consistency will enter into play here in a rather significant way.
The overall, generally mysterious, feeling perceived by the prospect will be impacted by the layout and overall color pattern of the squeeze page and the following site that is viewed. If they are considerably different, then that represents inconsistency, distress on a greater level and low resultant conversion rates for the sales letter. The apparent resolution to this is just make the squeeze page much more like the following site that is looked at.
Another pertinent situation concerns all the affiliate marketers and how they approach their marketing. Making review sites has been a very popular method, and usually there are several links to external product pages. Of course you cannot support all the diverse vendor sales page designs. However you can structure your review site in neutral terms that work to blend well with other sites. The main issue is to never bring about a huge contrast due to the fact your site is significantly different from anything else. You will have to make an effort to discover how well colors, layout and overall designs can be relatively inconspicuous so they keep away from clashes. You are able to get by just fine if you try to make an effort to minimize jarring color clashes as often as possible.
Another critical area deals with how you speak to your readers and subscribers if you have them. Generally speaking, most people are constant and routine in the manner they talk to people. But you can cause problems in what you market to any audience if it represents an abnormal or significant departure from what they may be used to receiving from you. This takes place to some amount, but it is not anything we might call unrestrained or a widespread issue. But yet, we do notice it at least once or twice a week, and so that only indicates there is a lack of understanding of the need to have consistency in all of our marketing funnels.
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