This article is continuation of the previously written article on: Challenges in setting up an Online Advertising Agency. You will find where you can get XML feeds for your website or a newly launched advertising network.
If your Internet Advertising Agency is new and if you are looking for PPC feeds to start displaying advertisements on your Publishers website, then here are some established agencies that provides you the feeds.
These feeds are provided in XML format and are only available for text ads. If you are looking for banner ads from other networks then you might have to use other custom JScript based script to integrate their banner ads on your network.
Also note that you will have to create an API to integrate their ads on your network.
XML Feeds
Yahoo Right Media Exchange
RMX is the widest Ad exchange network and hence becomes a primary choice for any Internet Advertising Agency to look for XML feeds.
The Right Media Exchange has the platform, tools, guidance and services to help members adapt to the ever-changing landscape of online marketing. Advertisers, agencies, publishers, networks, technology partners and data providers can all use the Exchange to power their entire ad business.
When you sign up with them, you will be basically given an evaluation form containing around 20 to 30 questions asking about your Advertising Business and reach if you have any. Depending on that you will be provided with further guidance to help improve the performance.
Miva
Miva was acquired by Adknowledge in 2009 and has been upgraded in terms of infrastructure and other services for its Advertisers and Publishers. When you sign up as a Publisher with Miva, you might have to mail them to gain access to their XML feeds to use it on your website or your Advertising Network.
Miva provides a dedicated account management from monetization experts who regularly monitor and optimize ad feeds to achieve the best results. Their experts review ad placement and type, bid values, advertiser matchups and eCPM’s to meet publihsers goals.
Miva will also regularly ask you about the statistics to help grow Miva and your Ad network’s relation and performance.
Affinity
Affinity provides you high yield advanced XML ad implementation for large volume search driven sites and apps. You also get their dedicated account support. This is ideal for Search Engines, parket pages
High yield advanced XML ad implementation for large volume search driven sites & apps. Dedicated account support. Ideal for search engines, parked pages, toolbars and contextual publisher networks. Upto 95% rev share.
Advertise
Don’t confuse it with Advertising.com, Advertise.com is another advertising network that provides XML Search Feeds to their Publishers.
If you want the customized look and feel of our XML feed but don’t have the time or expertise to do it yourself, then you can simply use their prebuild PERL script. The script is very easy to download and use. It lets you create a search URL on your site and have the result page displayed by your servers.
The script is completely template driven. With basic HTML knowledge, it’s easy to modify the generic result template to create a result page that coordinates with the look of your website.
Admanage
Large volume affiliates who require search result listings or listings that require full customization can use their Premium XML Search feeds. Average bids are over 20 cents CPC net to the affiliate. Affiliates earn a standard 60/40 Revshare for every unique full page ad view.
