What is On Page Search Engine Optimization?
On Page Search Engine Optimization can be done on the web pages of a website to improve its ranking on search engine results page. This can include using optimized title, description and keywords in meta section of the web page.
Next to completing meta section, On Page SEO can also be done by using relevant keywords in Header tags of html, and on internal hyper links and by having alt attribute for images. It is also necessary to have clean navigation and internal linking structure.
On Page SEO also focus on the content, keyword density and site maps, both XML and HTML for visitors.
During On Page Optimization of a web page, one should avoid duplicate title tags, duplicate keywords and other content on a website.
What is Off Page Search Engine Optimization?
Off Page Search Engine Optimization means optimizing the website off the page to improve its ranking on search engine results page. This can basically mean getting back links on a targeted keywords that are relevant to your website.
Getting back links on the keywords that you want your website to rank high on can improve its performance on search engines. Off Page SEO can give you faster results than On Page SEO, that depends on the search engine being used.
This can include obtaining links from high PR websites, getting one way inbound links and using keywords in links.
There are several plugins for WordPress that can let a visitor comment on a past and at the same time enter a keyword besides name for Off Page SEO. Similarly CommentLuv automatically collects feeds from the commenter website and adds the latest post link along with the comment. This can help in deep linking for your website and hence Off Page Optimization.
However, you should avoid using black hat methods such as link farms and using irrelevant keywords to gain extra traffic.
Search Engine Optimization Services
Many SEO service providers will help you optimize your website both On Page and Off Page, however their methods can vary and you need to confirm their methods before moving on to them.
