When you spend your time on the net for both work and socializing, its easy to forget that there is an entire world not based on the internet that is waiting and ready to help you with your daily work and social activities. Most of us, when we want to find advice on how to be better at Online marketing, will look for advice in forums and with e-books and completely forget that there are actual physical traditional books that we can also turn to for guidance. This article will take a look at a few of the best “regular” books that an Internet Marketer ought to read.
The Zen of Social Media Marketing by Shama Kabani along with Chris Brogan is perhaps the most highly rated IM book on Amazon.com (as of this article’s writing). This book pledges to help you readers discover a good approach to social media marketing that will not stress them out. Chris Brogan composed the forward to this book–he is very popular online and offline. When you buy this book you are also given access to the online edition of the book so you can literally take it everywhere you go–both in traditional book form and e-form.
Another quite highly ranked book is The New Rules of Marketing and PR by David Meerman. This is a book that wants to teach people the best ways to make use of the “traditional” Internet Marketing and promotional tools like social media, blogging, press releases, etc). David helps to tie all of the different forms of promotion together and show you how you can use them all in cooperation with each other to reach your goals. Customers who bought the book like how straightforward and accessible it is.
Anne Handley’s book, Content Rules keeps a solid five star customer ranking on Amazon.com (at least as this article is being written). We all know that content is the actual secret to our sales success and this book will show you how to make content that can get your visitors excited instead of just annoying them. She writes down everything you need to know about composing content whether it is for YouTube, a podcast, a simple blog or everything in between. If you have been wrestling with your attempts to make your own content and have got seriously tired of trying to work your way through all of the different advice you’re getting in the forums, this is a book that will help you figure out who you can and cannot trust.
Today we often forget that there is serious information both offline as well as online. The world of Internet Marketing evolves and changes so rapidly that we often think forums and blogs are the only way we can get immediate information and help. The authentic truth is that, even though fads and trends change constantly, the real work that helps us succeed stays the same. These books will let you relocate those roots to enable you to build your company to actually work and make money. Do not ignore conventional teachings, there is certainly a reason they still exist.
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