Alexa rank is the traffic rank of your website with respective to those who uses Alexa toolbar whereas Page Rank is Google’s point of view of importance of your web page.
If your website has a good Page Rank then it does not necessarily mean that your website gets a high traffic. Many websites who has Alexa rank in 10,000,000′s can have a good Page Rank.
Similarly a good Alexa rank does not mean your website get traffic from all relevant sources, but Alexa can be closely accurate with their ranking system. Traffic sources of your website must be clean and relevant to get a better Page Rank.
1. Keyword Research:
Use keyword research tool from Google or Overture for Yahoo to find your competition. It gives you an estimated traffic or searches globally or locally which you can use to better optimize your website. Always focus on niche your website is in and choose relevant keywords for it. This will help you get relevant organic search engine traffic, those visitors that are actually interested in your website and content reducing bounce rate.
2. New and informative material:
Search engines need unique content to list for searchers, hence a website must have a good unique content with SEO titles and headings.
But unique content does not necessarily mean your website will get a high traffic unless your topic is based on current trends. So it is better to have topic currently trending in market but with a unique information about it.
3. Clean codes and Design:
Verify the CSS and HTML of your website from CSS and W3C validators. Make sure it has no errors and it passes their standards. It is also important that your website has a good design. Even Google Adsense program have started to consider a good website design for Publishers.
4. Search Engine Submission:
Create an XML site map and submit it to Google and yahoo. Then go for free search engine submission service providers and submit your website to leading search engines for crawling. Get verified by Google and Yahoo in their webmaster central by adding their line of code in a meta section of your web page.
5. Get Back links from sites in similar niche:
To increase your page rank you must have a good number of back links from other established websites. Do blog commenting but do not spam or else you will get blocked by Akismet. Then you will not be able to post any comments on a blog. Always be genuine and informative while commenting. Most importantly, always read their articles. That would give you some extra information in similar niches. Ask for a reciprocal link exchange with other sites in same niche.
6. Join forums to get traffic:
Again, do not spam. Forums are a good place to share knowledge, help others and learn new things. It can also spread a word about your website or service under signature links. There are some top forums you could join and be a part of to gain traffic and learn. Back links from other high PR websites will help increase your website’s Page Rank.
7. Directory Submission:
Submit your website link to some of the free non reciprocal and high PR directories. That would give you good number of back links. Don’t try DMOZ unless your website is fully complete and meets their minimum standards and criteria. It is not that easy to get into DMOZ, you need a unique content with some good traffic to get listed in there. It is a human edited directory and they accept sites that are useful or interesting for surfers.
8. Article Submission:
Submit your article to some of the top article submission directories like ezinearticles and articlebase. That would give your website some good number of back links, hence increasing page rank and traffic rank.
9. Social bookmarking and communities:
Bookmark your website in some of the top social bookmarking websites like Stumble upon, Digg, Delicious and Yahoo Buzz. That would not only help you increase web page rank but also give you a good number of traffic daily. Further join social networking websites like Facebook and Twitter to promote your website and gets fans and followers. That would help your website get returning visitors for each update you make on your website.
Also make sure that you have enough followers and friends in Stumble upon, Digg or Facebook. This would give them an update when you bookmark a website link.
10. Interact with visitors:
Interact with your website content readers by replying to their comments. This will help your website get returning visitors.
