Many bloggers buy or sell an established website in order to improve their income. Here is a simple guide to follow before making a purchase to make sure you get better returns on investment.
Many buyers would not go so strict on evaluating the website before buying because it all depends on the way they are going to promote it and the how much potential they see in it.
If you have a solid strategy to promote the website or have your own ideas of using the website content then its better only to focus on the basic 5 aspects of the website.
Website Content
Check if the website is not using any article spinners or auto blogging software for content. While these methods of content generation might be beneficial for some owners, unless you have better ways of working it out, avoid going with it. The site should have enough original content at first place.
Indexed Pages
If there is enough original content then the chances are that the pages are well indexed by the search engines. Check the number of indexed pages on top search engines like Google, Yahoo and Bing. Google will most probably have more indexed pages as compared to Yahoo and followed by Bing but that depends on how good the website is.
Organic Traffic
If more pages are indexed then the chances are the website is getting more organic traffic. Organic traffic is the best type of traffic because the visitors here are highly targeted.
Organic traffic is simply the traffic that your website gets from search engines for several keywords.
Website Traffic
Website traffic is again an important thing to check before buying a website. Besides organic traffic there can be several other sources of traffic. Back links from other websites and social communities can add to that extra traffic.
Some websites can be dead with almost negligible amount of traffic. Many website owners tend to sell their website when they feel they can’t work it out. If you have a better concept for using the content then you can neglect the traffic. That can depend on marketing strategies for the new website.
Income Proof
Income Proof is the basic thing that buyers look for. The website should at least have a good source of income.
The sources can be
- PPC Advertising
- Affiliate Networks
- CPM based Advertising or
- Flat Rate Direct Advertising on Website
Income proof can be the monthly reports from current or for past few months from PPC advertising or Affiliate Networks. These can be provided in screen shot so if you are satisfied with the earnings, you can buy the website.
But if the website is earning more per month, then its price might be higher as well.
very useful information for those who are looking to buy
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