free hit counter

Content that comes to you: hiring article writers to increase web content

The success or failure of a small online business often comes down to one thing: exposure. One of the best ways to increase exposure is through article writing. Articles, usually of about 300-500 words in length, are submitted to blogs, article directories and web sites. They are usually informative, and contain links back to your website. An article does not have to directly promote your business - in fact, it may never mention your business by name. It is the links contained within the article that are the really important part. Why do we put links in articles? Simple. A large majority of internet use is purely for research purposes - if a person wants to know something these days, they are likely to jump onto their computer and search for the required information through a search engine such as Google. Articles are designed to provide the answers to some of the questions people might ask. People read the article, spot the link, and click on it to learn more. The more unique articles a business can produce, submitted to different locations on the web, the more links there will be pointing back to their website. If you're wondering where you're going to find all this time to come up with dozens, if not hundreds, of completely unique articles, then wonder no more - this is where article writers come into the picture. Article writers are paid to produce high-quality articles for publication on blogs, websites and directories. Most articles are produced within
Read More...

Social networking for small business

Since the introduction of the internet, the opportunities for small online businesses to connect with clients have increased exponentially. There are now more creative and innovative ways to improve business relations than ever before. Online social networking has come into the spotlight in recent times for being a great way to connect, not only with potential clients, but with other businesses. It is generally free or low-cost, and can be instituted as a marketing technique without some of the risks of other marketing avenues. There is a growing number of social networking sites available that are geared specifically toward businesses. A good example is LinkedIn.com, a business networking site that has become very popular for its ease of use and general usefulness to business owners. Users create a profile which can then be viewed by others users; individuals can create 'groups' of networked professionals and recommend other contacts to each other. LinkedIn also allows users to post information about events, jobs and business opportunities. Facebook has also become a common marketing tool amongst tech-savvy business owners looking to broaden their exposure. Again, a profile can be created that allows for communication with large groups of networked individuals. Those with a Facebook profile can join other Facebook networks, post links to their page, upload photos and more. Twitter offers a fairly unique approach to social networking. It works around micro-messages, known as "tweets," which can be up to 140 characters long. These are then shared with "followers." Twitter is often used effectively by businesses
Read More...

How to go up in SEO ranking and draw more and more traffic to your website

Link Building

How to go up in SEO ranking and draw more and more traffic to your website? This mysterious concern haunts new comers when they launch a website and maneuver various strategies to drive inflow of visitors on their site. However, there are some definite tactics which can be employed to go high in the ranking of SEO and naturally, the web surfers click those which are at the top. Now, the question augments how to assert high rank in search engine optimization and seize the sight of net users? The most proven thing in this regard is link building measures which establish an association between various blogs and the visitor of one blog takes a fancy to the others and clicks on them. In this way, their traffic flows towards your site. To establish links with other sites, you can write articles to other blogs and in the end of the article, you can insert your link. The reader of that site will automatically visit you provided the article is sound and satisfies him. Exchange of post with other blogs is also a sound ploy to yield favorable results. The most vital factor is the ample use of keywords which are recognized by search engines and their density works wonder. Everyone knows that proper keywords uplift the ranking of the site and it draws more traffic. However, latest innovations made by Google or other engines recognize approximate synonyms of the keywords and you have no need to repeat the
Read More...

Outsourcing for Web Based Businesses

Outsourcing for Web Based Businesses

So you’re the proud owner of a website. Now what? Your business day is more than likely extremely busy. You have to maintain your website, commit yourself to research, update and a host of other tasks and procedures that come along with running a successful site. Your number one priority should be how to delegate your precious time. There are only a set number of hours in a day. How you use your time will affect your website and/or business, and determine whether you will have some success at your ventures. Outsourcing your needs can be a life and time saver for online businesses and their owners.

Research and SEO

Webmasters are becoming more focused on research and search engine optimizing than ever before. These two elements are what keep you relevant to your audience in search engines. It’s crucial to the success of your web based business. Find an agency that you can outsource this task to. It can be rather long and extensive. Freeing up this time can make it easier to focus on some of your other responsibilities. It can make overall operations run smoother.

Custom Programming

Long gone are the days of having to learn and execute all the different components of running a
Read More...

Finding the right website designer

If you own or are about to start an online business, it is important to have a well-built website that will draw customers in. Therefore, it may well be worth your while to invest in the services of a professional website design company or freelancer. There are, however, a few tips you should keep in mind that will help you to avoid wasting money on a website that doesn't quite meet par. Flesh out your goals What are the aims of your online business? Are you trying to:
  • sell a product?
  • encourage visitors to contact your business for further information?
  • direct customers to affiliated sites?
Answering these questions will help the designer to create a website that will optimize the potential of reaching your goals. Get inspired Look around at the kinds of websites you like or dislike, imagining the experience from the perspective of the customer. Note down what it is you do or don't like about each site, including colour schemes, fonts and layouts. Once you have these two things in mind - your goals and web design preferences - you will be ready to start looking for a quality web designer. A good website designer will have a good website When you visit the website of a designer, pay attention to your first impression. This can say a lot about the quality of their work. Don't stop at their website, though - ask to see some examples of work they have done for previous clients. Do they know their stuff? To save yourself money and effort, find yourself a web
Read More...

Monetizing with Affiliate Programs

Many large websites offer affiliate programs, whereby the affiliate marketer is rewarded for new customers or visitors they bring to the site. Affiliates use all kinds of internet marketing techniques to drive traffic to the client's website. Some sites may provide reviews of the client site, others may create advertisement banners, while some may simply work links into the body of their articles. It is up to the affiliate's own creativity and knowledge of marketing techniques to create a successful affiliate marketing campaign. Usually, payment hinges on customers you drive to the site making a sale at the client site. This called the Cost Per Sale (CPS) compensation method. To increase the likelihood of visitors to your site visiting the client site and making a sale there, you will need to create an affiliated website that contains information relevant to the client site. It is also important to maintain the quality of your website. The more reputable your own website, the more likely customers are to trust your affiliates. It is worthwhile looking at a variety of affiliate programs that suit or interests or goals, and trying out a few to see which ones work best for you. It may take some time to create a really successful campaign, but the rewards can be quite satisfying and provide a decent income. Read More...

Introduction to web design for small business

[caption id="attachment_107" align="alignright" width="300" caption="Website Design for SMB"][/caption] The internet has become an indispensable tool for many small businesses all over the world, and a well-designed website can be the difference between a successful business and a struggling business. Websites have the capacity to increase exposure to a wider target audience. Depending on your business outcomes, this may lead to more product sales or customer interaction. The following tips can help small business owners create an effective website that customers will want to come back to time and again. Know what you want This might sound obvious, but it is important to know what you are aiming to achieve with your website. Knowing your goals will help you to focus your website design and make it more effective. Some websites are built to increase product sales, others are focused on providing contact information for customers to make enquiries, book appointments or provide customer feedback. Keep in mind your target audience, and plan out your website to be attractive to that audience. Scout around for ideas To get a feel for what works and what doesn't when it comes to small business websites, look up websites for businesses that are similar to yours. Imagine yourself as a customer, noting down what you like and what you don't like. If there are any that stand out for you - either for good reasons or bad - bookmark them, to refer back to when
Read More...

SEO for your small business

[caption id="attachment_104" align="alignright" width="296" caption="SEO for SMB"][/caption] SEO, or 'Search Engine Optimization,' works around the idea that the higher a webpage's ranking on a search engine, the more visitors it is likely to receive. Unlike most other forms of search engine marketing (SEM), it is completely free. It involves tactics such as keyword optimization and link building. Ultimately, it relies on your website being useful and interesting to potential visitors. Keyword optimization Keywords are the words that visitors type into search engines to find your website. Websites with the most relevant keywords to the search will appear first in the search engine listing. Therefore, it is important to choose keywords carefully so as to make them relevant to searches, and direct more traffic to your website. What is it about your small business website that you are trying to promote? These keywords should be used within the content of your website, particularly on main pages. When writing keywords into your content, be sure to make them flow with the rest of the text. Visitors will be put off by articles that are written with keywords awkwardly and obviously placed. Content that is jammed full of keywords can also be unpleasant to read, and may cause your webpage to be marked by search engines as spam. Link building One of the things that search engines look out for when determing your website's rank is the number and type of links from other websites that
Read More...

Link Building 101

A successful blog receives the majority of its traffic from search engines such as Google and Yahoo. For example, you know your blog has made it when a search of your blog's keywords brings up your site within the top ten entries on a search engine. Building your blog up to this point, however, can take a bit of time and a lot of hard work. One of the key points to remember when working to increase traffic is link building. Backlinks are links located on other websites which point back to your own. Building up such links serves a dual purpose. First of all, the links themselves will supply a certain amount of traffic to your blog. Secondly, the more backlinks you have featured on other quality websites, the more highly regarded your site will be by the search engines. Your rank will improve, and with it your traffic. Good websites will naturally be highlighted and promoted by other websites, who will provide links for their readers. For the most part, though, the onus is on the blogger to generate initial interest. The first step is to write interesting, well-written content. Then you need to tell people about your blog. The way to do that is by creating an online presence through forum posts and social networking sites such as Facebook and Twitter. Building good relationships with people who share your interests is crucial. As you connect with these people and join in discussions, leave links to your website or blog
Read More...
© 2012 ing-Base. All rights reserved.