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Writing Effective Ads That Increase Leads and Sales


It doesn’t matter whether you have the all-time greatest product in the world. maybe it could cure cancer and end world peace at the same time. maybe you developed a product that can end hunger and stop the spread of disease. It in fact doesn’t matter, because even though it is amazing, you won’t be able to sell it if you don’t understand the course of action behind writing effective ads.

This “World’s Greatest Product” can’t do a thing for ya if you can’t receive people’s attention with head-turnings ads. On the other hand, I’ve seen people promote second-rate wares because their ads were so well written that you just had to click on it.

For this reason, writing effective ads (and sales pages!) is most likely the most lucrative skill you can develop as an internet marketer. There are soooo many points of it that I’ll simply share with you a couple of the most essential things to keep in mind when writing effective ads.

Steps to Writing Effective Ads:

First, before you do anything, you have to establish who your target market is. This is the easiest thing to lose sight of, and many network marketers simply formulate ads that sound great to them. You’re not selling the ads to yourself! Your ads have to work for the people you promote to! Write down their fears, desires, and what they despise. This will get you going with writing targeted ads.

Next you need a headline that will catch attention. nearly all people don’t skim the rest of an ad if it the headline doesn’t interest them. Some ideas are how-to’s, questions, intrigue, or an announcement. Some examples could be:

“How to Sign People Up Without Calling anybody!”

“Are you Ready To Discover The Experts’ Secrets?”

“You Aren’t Making It Big Unless You Know These 10 Blogging Tips”

“Announcing: New product Cuts Marketing In Half”

When writing effective ads, write a whole lot of headlines down and then pick the one you prefer the best. If you work with the first one you come up with, odds are it won’t be the most excellent one you could have employed.

Now, you have to offer something free. noone clicks through pitches for other people’s business, except they will click if they can receive some value through some sort of free training. This might be an ebook, interview, webinar, or anything at all you can think of that your target audience would be interested in. But that’s the key; if it’s too lame, noone will click on your ad.

Then, make sure you tell them to take action. Test after test shows that when people are told to do something, they are more likely to do it. This might be as “get your free copy here” or “click the link below”.

however there in fact only is a single way to know that you’ve got a good ad, and that is to test it. Run an ad for a week, then change the headline and run that one for a week and see what does better. Then change the body and let that run for a week. There is no way to recognize exactly how effectively your ad will do until you test it.

Remember, if you can get inside your prospect’s head and really comprehend what they are looking for, then you’ve got most of the battle won.

Erin wrote this killer article about Writing Effective Ads to help internet marketers generate more FREE leads. To see how she teaches people to generate 10-15 times more leads than the average network marketer, check out Writing Effective Ads now!

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10 Responses

  1. James from best mlm businesses says:

    Marketing is the bottom line of every business. If your business is well marketed then it will automatically expand itself. Now not ignoring the huge competition around we have to think out of the box to increase sales. So you have to write excellent ads which will compel people to go for your product. This blog gives you a quick view of the necessary steps required to write effective ads. So that next time whenever you get a marketing ad written you can make sure these points are taken into consideration. Indeed a beneficial blog.

  2. Patrick from office design melbourne says:

    Writing an effective advertising copy can work wonders for the product or service one wants to sell to his customers. This copy should be strongly written with a good hold on the language, powerful vocablury, no silly errors and ofcourse great convincing power. It is the basic necessity in any advertisement copy.

  3. Alen from function venues perth says:

    I want to put light on one point where you say that we need to establish who our target market is and yes this is one important task to be carried out before starting to write the advertisements. These advertisements should be based on the type of audience we are targeting, their needs, likes and preferences.

  4. Jack from settlement agency perth says:

    Marketing makes the business world go round. Every business needs to be marketed well for growing into the field. Now advertising your product properly again is an integral part of marketing. If the product is well advertised then it will automatically attract customers. This blogs has highlighted some steps following which you can write effective ads for your product or service. I find them quite helpful, just hope it helps others too.

  5. Peter from Entrepreneur says:

    Advertisements have the ability to make or break a product. The right kind of advertisements and promotional strategy can catapult a product to be very famous. Advertising should be such that it should make everyone fall in love with it. People should try to make ads which are creative and witty and which people of all walks of life will love to watch.

  6. Jack from myotherapy Carlton says:

    In order to make a successful and popular advertisement you need to know everything there is about the product. You have to know what kind of audience they are targeting and make advertisements accordingly. An excellent advertisement can do wonders for the product. It can make the product a household name and increase its sale value.

  7. James Sax from Linkwheels says:

    Offering discounts when advertising our products is the best option so far to increase the leads and sales. However, these discounts and offers should be sensible and convincing enough for the visitors to click the advertisment and later convert for the same.

  8. Juliette from Alberta Feretti says:

    Today without advertisement no products get sold. People need to have awareness about a particular product in order to purchase it. Advertisement plays an integral part in the selling of the products. The more that people know and are intrigued by a product the more they will go out of their way to buy it.

  9. David from long distance calling says:

    The advertisement made should be interesting and creative. It should create some type of impact on its viewer. If the jingle or the caption is catchy then half their work is done. The basic principle of making any kind of advertisement is that the people should remember it the next time they go for shopping and purchase that product.

  10. Simon Hough says:

    Some tips for writing a good sales copy is to always stress the benefits of the product and not just the features. You shouldn’t be too repetative, provide clear communication and avoid being too formal. Also make use of your own words as it usually helps people understand the benefits better.

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