It doesn’t matter whether you have the all-time greatest product in the world. maybe it could cure cancer and end world peace at the same time. maybe you developed a product that can end hunger and stop the spread of disease. It in fact doesn’t matter, because even though it is amazing, you won’t be able to sell it if you don’t understand the course of action behind writing effective ads.
This “World’s Greatest Product” can’t do a thing for ya if you can’t receive people’s attention with head-turnings ads. On the other hand, I’ve seen people promote second-rate wares because their ads were so well written that you just had to click on it.
For this reason, writing effective ads (and sales pages!) is most likely the most lucrative skill you can develop as an internet marketer. There are soooo many points of it that I’ll simply share with you a couple of the most essential things to keep in mind when writing effective ads.
Steps to Writing Effective Ads:
First, before you do anything, you have to establish who your target market is. This is the easiest thing to lose sight of, and many network marketers simply formulate ads that sound great to them. You’re not selling the ads to yourself! Your ads have to work for the people you promote to! Write down their fears, desires, and what they despise. This will get you going with writing targeted ads.
Next you need a headline that will catch attention. nearly all people don’t skim the rest of an ad if it the headline doesn’t interest them. Some ideas are how-to’s, questions, intrigue, or an announcement. Some examples could be:
“How to Sign People Up Without Calling anybody!”
“Are you Ready To Discover The Experts’ Secrets?”
“You Aren’t Making It Big Unless You Know These 10 Blogging Tips”
“Announcing: New product Cuts Marketing In Half”
When writing effective ads, write a whole lot of headlines down and then pick the one you prefer the best. If you work with the first one you come up with, odds are it won’t be the most excellent one you could have employed.
Now, you have to offer something free. noone clicks through pitches for other people’s business, except they will click if they can receive some value through some sort of free training. This might be an ebook, interview, webinar, or anything at all you can think of that your target audience would be interested in. But that’s the key; if it’s too lame, noone will click on your ad.
Then, make sure you tell them to take action. Test after test shows that when people are told to do something, they are more likely to do it. This might be as “get your free copy here” or “click the link below”.
however there in fact only is a single way to know that you’ve got a good ad, and that is to test it. Run an ad for a week, then change the headline and run that one for a week and see what does better. Then change the body and let that run for a week. There is no way to recognize exactly how effectively your ad will do until you test it.
Remember, if you can get inside your prospect’s head and really comprehend what they are looking for, then you’ve got most of the battle won.
Erin wrote this killer article about Writing Effective Ads to help internet marketers generate more FREE leads. To see how she teaches people to generate 10-15 times more leads than the average network marketer, check out Writing Effective Ads now!