If you want to truly do something powerful for your business, then get busy making an email list by doing it properly. The one thing that everybody says about ignoring list building is that it is just like walking away from a pile of money. We know the most effective strategy for approaching this is with the use of a good squeeze page that gets results. Naturally, all must be targeted from the traffic to the copy used on the squeeze page.
First of all, your squeeze page should feature short copy that gets to the point right away. Since it won’t serve any purpose, you want to avoid long and complicated copy on your squeeze page. Since all you really want is the emails of your visitors, there’s not much you have to do to persuade them. Your squeeze page should feature copy that isn’t too long as well as a graphic of the gift you are giving away. If you will be offering your subscribers a free report or ebook, consider having a professional cover created by a graphic designer.
Doing this will help you increase your conversion rate, even if it seems unnecessary. Additionally, you can also embed an audio into your squeeze page with a message asking your visitors to opt-in and sign up for your list.
Keep your squeeze page as simple as possible, without any bells and whistles. Your ultimate objective is to use the squeeze page to gain more subscribers by converting visitors. You don’t have to make your squeeze page fancy, but keep it basic and to the point. You can create a basic page and still be professional. When someone lands on your page, they should be able to get your message. Avoid confusing your visitors with too many graphics, loud music or an unpleasant design. The design of your page, in conjunction with your copy, should present your audience with a professional look while being helpful.
The copy of your squeeze page is really crucial, which is why you should try to bold and highlight all those important words that need to be emphasized upon. You can easily find professional squeeze pages and take a look at how the copy has been done. Use the words that grab the emotions of the reader, and then you simply make them stand out in some way.
Thus, you can improve the performance of your squeeze page with the strategies presented in this article. You have to make sure that you are working consistently to increase your subscriber base and improve the performance of your squeeze page.
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