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Useful Tactics for Using Facebook to Promote Your Business

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There are a bunch of different methods you can use to promote your business on the internet–Facebook is only one of them. It does not matter what kind of business you run, if you want a new method of increasing exposure for yourself, Facebook is a great option. But how do you really go about leveraging Facebook to enhance your business?

The first thing you have to learn how to do is to network effectively, which means finding targeted friends who will have an interest in your business. You’ll want to find people who are part of your target audience, and it certainly doesn’t hurt if some of them are authorities in this niche. As you do this, your list of contacts will grow, and these will be targeted people who make the best prospects. You’ll want to develop relationships with these friends, and this in turn can lead you to meeting new prospects and your circle of influence will widen.

Don’t Use Facebook for Selling -One thing you never want to do is try to directly sell to your friends on Facebook. You should be using Facebook to help get interested visitors to your site. Rather than directing your Facebook friends to a sales letter, a better strategy is to use a lower key, pre-sell page. The key is to always treat your friends on social network in a friendly way, not as people you’re trying to sell to. People on networks like Facebook will respond much better to suggestions rather than sales pitches. You can inform people about your website or products, but you have to be subtle about it.

Take Advantage of Vanity URLs -Facebook allows you to create a vanity url that contains the keyword of your choice. This is good SEO wise because having your keyword in the url can help you rank better. People will also be able to tell the theme of your page just by seeing the url. The vanity url is another way to help you brand yourself when you use Facebook. Have a Dedicated Facebook Account for Business: Make sure you keep your private and personal Facebook accounts separate, so that there is no confusion. Besides that, you shouldn’t be mixing your business with your personal life on Facebook, because that’s just not right. When you have a dedicated account that’s solely for the purpose of expanding your business, you’ll be able to focus more clearly.

There are many ways to use Facebook to gain new prospects and serve your current ones, and the tactics we’ve discussed here are some of the best. Facebook has become one of the top ways to market an online business, as nowhere else can you so easily reach such large numbers of prospects. Facebook is an unprecedented arena for publicizing your brand and for reaching out to your target audience.

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