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Link Building 101


A successful blog receives the majority of its traffic from search engines such as Google and Yahoo. For example, you know your blog has made it when a search of your blog’s keywords brings up your site within the top ten entries on a search engine. Building your blog up to this point, however, can take a bit of time and a lot of hard work. One of the key points to remember when working to increase traffic is link building.

Backlinks are links located on other websites which point back to your own. Building up such links serves a dual purpose. First of all, the links themselves will supply a certain amount of traffic to your blog. Secondly, the more backlinks you have featured on other quality websites, the more highly regarded your site will be by the search engines. Your rank will improve, and with it your traffic.

Good websites will naturally be highlighted and promoted by other websites, who will provide links for their readers. For the most part, though, the onus is on the blogger to generate initial interest. The first step is to write interesting, well-written content. Then you need to tell people about your blog. The way to do that is by creating an online presence through forum posts and social networking sites such as Facebook and Twitter. Building good relationships with people who share your interests is crucial. As you connect with these people and join in discussions, leave links to your website or blog in forum signatures or via automatic updates to your Facebook and Twitter accounts.

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