A question we get asked all the time is: “What are the top social networking sites?”
This is not a black and white question, as many people would expect.Some people expect a simple list of sites, but it’s not that simple.
Yes, certainly you will find the huge social networking websites like Facebook, which has more than 750 million active users, with fiftyper cent of active users logging on to the Facebook website every day and Facebook users using Facebook for over 700 biollion minutes every month.
Then there is Twitter, with more than 106 million accounts and growing by another 300,00 users each day, regardless of whispers that it was certain to be short-lived.
But in the end, you can find several top social networking sites, that are considered the most widely used in their specialized niche. Therefore, these are the questions you should certainly ask:
What demographic are you looking at?
Are you looking at top social networking sites for boys, girls or youngsters? Young adults, young professionals or seniors? There are quite a few specific internet websites that are really popular in a certain demographic – and their success is closely related to this specialization. These web pages don‚Äôt wish to attract everybody and don’t need to anyway. They serve a specified need in a certain market, which is the key to their success.
What is your target audience interested in?
Despite the fact that a top determining factor is the age and genfer, an additional factor is considering what these people are interested in. As you surely know, parents or mother’s internet websites are big online, so are designer communities. BUsiness people, sports fans, chocolate fans. They all have their very own social networking site somewhere.
What is your ideal outcome
Dependent on the aim of your social media marketing campaign, you may want to consider building a community, holding social media workshops increase the awareness of your brand, concentrate on online lead generation or any number of other things. Contemplate the aim of your campaign when selecting the top social networking sites, as some sites will be better suitable to building a community, generating leads or making sales than other websites.
In summary, there are a number of questions that should be asked before selecting the top social networking sites that your social media marketing strategy should focus on.
Keep in mindr that when you’re building a social media marketing strategy, the strategy is just as important as the implementation and the community management. You should have a plan of what needs to be done, how it will be done, when you will do it, and who in your team is responsible. Setting KPIs that are directly linked to your overall business strategy will make sure you’re on the right track.
