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Finding the right website designer

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If you own or are about to start an online business, it is important to have a well-built website that will draw customers in. Therefore, it may well be worth your while to invest in the services of a professional website design company or freelancer. There are, however, a few tips you should keep in mind that will help you to avoid wasting money on a website that doesn’t quite meet par.

Flesh out your goals

What are the aims of your online business? Are you trying to:

  • sell a product?
  • encourage visitors to contact your business for further information?
  • direct customers to affiliated sites?

Answering these questions will help the designer to create a website that will optimize the potential of reaching your goals.

Get inspired

Look around at the kinds of websites you like or dislike, imagining the experience from the perspective of the customer. Note down what it is you do or don’t like about each site, including colour schemes, fonts and layouts.

Once you have these two things in mind – your goals and web design preferences – you will be ready to start looking for a quality web designer.

A good website designer will have a good website

When you visit the website of a designer, pay attention to your first impression. This can say a lot about the quality of their work. Don’t stop at their website, though – ask to see some examples of work they have done for previous clients.

Do they know their stuff?

To save yourself money and effort, find yourself a web designer who knows the works. As well as the basics of planning, designing and creating a website, they should have a good grasp of SEO techniques.

Ask for a sitemap

This is basically a flowchart that indicates all of the pages that will be included in your website, and how they will flow on from each other. While the designer may find it tedious to draw up a sitemap, having one can help alleviate any confusion that might otherwise occur when you try to keep all of the concepts together in your head.

You’ll get what you pay for

Some designers may offer exceptionally low quotes on your proposed project. Be aware that you will likely get exceptionally low quality for that cheap price. Shop around and find out what the average price is, then choose something around the middle mark. You don’t want to pay too much for your website, but neither do you want to pay a pittance for slap-dash work.

Read through ALL of the terms and conditions

One of the most important points to keep in mind when hiring a website designer is to know what you are signing up for. Clarify exactly what you will be getting for your money, and read through the terms and conditions carefully so you know exactly what yours and their obligations are.

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