I work in an online advertising company during day time and whenever something big is going to happen like a weather forecast of a coming hurricane, then we are informed about the possible spike in traffic on some of the news related publishers so that we better optimize the advertising campaigns on those websites to give them higher rates.
So there you go, i just spilled the beans here. I am not going to reveal where i work or the names of those publishers obviously, but i am going to tell you my experience with this.
A year back back i was meditating one fine evening and i was totally calm and focused. And then, i felt a slight tremor. It was a small earthquake. My laptop was on and i was already logged in then, so i quickly wrote about it on my blog. I used keywords like earthquake and the place where i felt it, which was the city i used to live in then and the time of the earthquake and made a good long title out of it for that post.
Believe me, i am sure i was the first guy in the whole world to put that event online since it was so like a real time update. The next day when i checked the website statistics i saw tens of search terms related to the earthquake in our city. That post appeared first on google for several terms related to the earthquake in that city. And the following week gave hundreds of organic visitors to that blog post.
It totally works, now i know that people tend to search online for more information about such broad events.
Next time i get a chance to write about a real time event, i am going to try adding photos and videos if possible which might increase the chances of the post being shared socially.
